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Blogs & Inspiration

Cocktail Trends and Festive Serves

Customer expectations and choices are ever-changing in the fast-moving and dynamic world of hospitality. Keep up with popular cocktail trends to elevate the experiences your venue offers.

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  The 12 Cocktails of Christmas

12 Cocktails of Christmas

Festive cocktails drive exclusivity but can also boost sales. Learn how to make 12 creative festive cocktails and give your bar menu a boost this holiday season.
An ombre white and light brown miso-based cocktail topped with ice, sesame seeds and a green paper umbrella.

2024's Top Bar Industry Trends

Get ahead as Kaitlyn Stewart, Global Bartending Champion, shares drinks trends set to take 2024 by storm, with quick and easy how-to videos.
A purple highball cocktail on a round, grey marble table next to a black sofa.

3 Cocktail Ingredients of the Future

Discover what cocktail ingredients will be trending in the future and learn how to use them in your creative cocktail serves.
A clear tumbler glass filled with liquid surrounded by smoke.

4D Sensory Cocktails

Learn the key components of 4D cocktail making as you understand how to excite all the senses with your drinks.
red cocktail on a wooden board.

6 Bar Industry Trends Tipped For 2025

Here are some of the top bar trends predicted for 2025 - from hyper-localization to the latest in sustainable practices and moderate drinking experiences.
 Hot cocktails on a tray with a kettle

A Brief History of Hot Drinks

Allison Widdecombe shares the history of hot drinks that are perfect for the fall and winter seasons. She also shares some delicious and toasty recipes that will warm your customers right up!
 Two Thanksgiving themed cocktails

A Tale of Two Thanksgiving Cocktails

Bring a signature cocktail to the Friendsgiving table, courtesy of 2021 World Class US Bartender of the Year, Adam George Fournier. Learn three delicious Bulleit Bourbon drink recipes that are sure to become tasty traditions year after year.
Batched cocktails in a pitcher

Add Punch to your Menu with Batch Cocktails

Spring is here and with it comes plenty of opportunities for large group celebrations, including Easter, Mother’s Day, graduations and other special occasions.
Cocktail with ice in a tall glass

Address New Year’s Resolutions with Smart Cocktail Solutions

It happens every year: after a holiday season of splurging, people are looking to make smarter food and beverage choices — especially when it comes to things like sugar and empty calories.
Adult milkshakes

Adult Milkshakes for Halloween

Learn how to make the Adult Milkshake. It’s Halloween’s coolest beverage, a delicious way to entertain plus, a cool way to use up leftover candy.
Garnished drink and spirits bottle.

Alcohol-Free Drinks

Learn more about alcohol-free drinks and how focusing on them can make your bar more successful.
Two Black Velvet cocktails in sparkling wine flutes staged with blue fabric and a sparkling wine cork in the background.

Brilliant Beer Cocktails

Padraig Fox, Guinness Global Brand Ambassador, shares a few ways to shake up your menu, and add a little fizz to your cocktails.
Two champagne flutes with pink champagne and garnish

Bubble Talk

The New Year is around the corner and we’re excited to welcome it with a fresh sense of optimism and adventure.
 Thanksgiving Dinner on a table

Cheers to Friendsgiving

Bring a signature cocktail to the Friendsgiving table.
 Halloween decorations with cocktails

Cheers to Halloween

Whether you’re tending to guests' needs or hosting at home, these bartender tricks will help you create a cocktail menu filled with Halloween flavors, garnishes and hauntingly good drinks.
Holiday martini

Cheers to the Holidays!

Festive cocktails drive exclusivity, boost sales, and impress guests. Learn how to make twelve creative festive cocktails and give your bar menu a boost this holiday season.
Pink cocktail in a tall glass with a flower garnish

Cocktails to Woo Your Guests This Valentine’s Day

With Valentine’s Day approaching on February 14th, we caught up with leading bartender Mido Ahmed Yahi from Café Moderne in Paris to find out how to create the perfect atmosphere, menu, and cocktail serves that are sure to impress your guests on this love-filled day.
A person holding a red cocktail with a brownie garnish topped with icing sugar.

Crafting premium festive cocktails

Ready to elevate festivities with premium cocktails? Jo Lo, Bartender at The Envoy, shares a guide to introducing premium festive serves to your cocktail menu.
Image of Ago Perrone in a suit holding a cocktail shaker.

Creating Show-Stopping Signature Serves

Stand out and put your venue on the map by learning how to craft a unique signature serve.
 Mint Julep Cocktails and a bottle of Bulleit bourbon

Derby Days

Get ready for Derby Days with America's favorite pastime cocktails. Discover recipes and tips for hosting the perfect event at Diageo Bar Academy.
Pouring a cocktail through a fine filter

Derby Days - In a Moment

An expert bartender explores the history and tradition of Derby Day and shares a new recipe to mix up…and it’s not a Mint Julep.
Trio of strawberry cocktails

Designing Unforgettable Low and No Alcohol Cocktails

Dive into cocktail recipes, complimentary food pairings and menu tips to elevate your guest’s’ low and no-alcohol cocktail experience.
Draft Cocktails on tap

Draft Cocktails

Here’s what you need to know to tap into a new profit stream and let the cocktails flow.
Friends at a party drinking cocktails

Festive Flavors for Easy Wins

Cold weather, long nights and big tips – the festive season can be a mixture of highs and lows, but it can also be an opportunity to have fun with flavors!