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Cocktail Trends and Festive Serves
Customer expectations and choices are ever-changing in the fast-moving and dynamic world of hospitality. Keep up with popular cocktail trends to elevate the experiences your venue offers.
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12 Cocktails of Christmas
Festive cocktails drive exclusivity but can also boost sales. Learn how to make 12 creative festive cocktails and give your bar menu a boost this holiday season.
2024's Top Bar Industry Trends
Get ahead as Kaitlyn Stewart, Global Bartending Champion, shares drinks trends set to take 2024 by storm, with quick and easy how-to videos.
3 Cocktail Ingredients of the Future
Discover what cocktail ingredients will be trending in the future and learn how to use them in your creative cocktail serves.
4D Sensory Cocktails
Learn the key components of 4D cocktail making as you understand how to excite all the senses with your drinks.
6 Bar Industry Trends Tipped For 2025
Here are some of the top bar trends predicted for 2025 - from hyper-localization to the latest in sustainable practices and moderate drinking experiences.
A Brief History of Hot Drinks
Allison Widdecombe shares the history of hot drinks that are perfect for the fall and winter seasons. She also shares some delicious and toasty recipes that will warm your customers right up!
A Tale of Two Thanksgiving Cocktails
Bring a signature cocktail to the Friendsgiving table, courtesy of 2021 World Class US Bartender of the Year, Adam George Fournier. Learn three delicious Bulleit Bourbon drink recipes that are sure to become tasty traditions year after year.
Add Punch to your Menu with Batch Cocktails
Spring is here and with it comes plenty of opportunities for large group celebrations, including Easter, Mother’s Day, graduations and other special occasions.
Address New Year’s Resolutions with Smart Cocktail Solutions
It happens every year: after a holiday season of splurging, people are looking to make smarter food and beverage choices — especially when it comes to things like sugar and empty calories.
Adult Milkshakes for Halloween
Learn how to make the Adult Milkshake. It’s Halloween’s coolest beverage, a delicious way to entertain plus, a cool way to use up leftover candy.
Alcohol-Free Drinks
Learn more about alcohol-free drinks and how focusing on them can make your bar more successful.
Brilliant Beer Cocktails
Padraig Fox, Guinness Global Brand Ambassador, shares a few ways to shake up your menu, and add a little fizz to your cocktails.
Bubble Talk
The New Year is around the corner and we’re excited to welcome it with a fresh sense of optimism and adventure.
Cheers to Friendsgiving
Bring a signature cocktail to the Friendsgiving table.
Cheers to Halloween
Whether you’re tending to guests' needs or hosting at home, these bartender tricks will help you create a cocktail menu filled with Halloween flavors, garnishes and hauntingly good drinks.
Cheers to the Holidays!
Festive cocktails drive exclusivity, boost sales, and impress guests. Learn how to make twelve creative festive cocktails and give your bar menu a boost this holiday season.
Cocktails to Woo Your Guests This Valentine’s Day
With Valentine’s Day approaching on February 14th, we caught up with leading bartender Mido Ahmed Yahi from Café Moderne in Paris to find out how to create the perfect atmosphere, menu, and cocktail serves that are sure to impress your guests on this love-filled day.
Crafting premium festive cocktails
Ready to elevate festivities with premium cocktails? Jo Lo, Bartender at The Envoy, shares a guide to introducing premium festive serves to your cocktail menu.
Creating Show-Stopping Signature Serves
Stand out and put your venue on the map by learning how to craft a unique signature serve.
Derby Days
Get ready for Derby Days with America's favorite pastime cocktails. Discover recipes and tips for hosting the perfect event at Diageo Bar Academy.
Derby Days - In a Moment
An expert bartender explores the history and tradition of Derby Day and shares a new recipe to mix up…and it’s not a Mint Julep.
Designing Unforgettable Low and No Alcohol Cocktails
Dive into cocktail recipes, complimentary food pairings and menu tips to elevate your guest’s’ low and no-alcohol cocktail experience.
Draft Cocktails
Here’s what you need to know to tap into a new profit stream and let the cocktails flow.