Draft Cocktails
Draft Cocktails are, officially, a thing. A good thing. Here’s what you need to know to tap into a new profit stream and let the cocktails flow.
Estimated Reading Time: 6 Minutes
WHAT ARE DRAFT COCKTAILS?
When you hear "What do you have on draft?", beer usually comes to mind. However, draft cocktails are revolutionizing the beverage scene, becoming a significant trend in bars. These ready-to-serve mixed drinks provide a consistent and efficient way to delight customers. Discover how draft cocktails can enhance your menu and boost profits by delivering quality drinks swiftly and effortlessly.
THE ADVANTAGES OF SERVING DRAFT COCKTAILS IN BUSY VENUES
In high-volume venues, having cocktails on draft is a game-changer for managing demand efficiently. Draft cocktails, whether classic, trendy, or house specials, are sure to please your customers and are ready in minutes. Cocktails on tap ensure consistent quality for guests, whether they’re enjoying rounds on-site, getting deliveries, or opting for takeout. The streamlined service saves time for guest interactions and reduces prep work. Additionally, draft cocktails minimize ingredient waste and lower operating costs.
SETTING UP YOUR DRAFT COCKTAIL SYSTEM
Draft cocktails can be made with any tap system, whether you have a Cornelius Keg, Long Draw, or Direct Draw. Consider the profit margins, review your system’s manual, and ensure all taps, kegs, and lines are clean and well-maintained. Adjust the spout and CO2 for desired carbonation. Train your staff thoroughly on serving and selling draft cocktails to ensure the best results.
CRAFTING THE PERFECT DRAFT COCKTAIL
- Use Shelf-Stable Ingredients: Avoid freshly squeezed citrus to prevent line degradation.
- Opt for Natural Essences: Maintain cocktail consistency with natural flavors instead of infusions.
- Add Visual Appeal: Unique glasses, garnishes, and add-ins create a memorable experience.
- Rotate and Innovate: Regularly update your draft cocktail menu to keep guests excited and drive orders.
- Promote on Social Media: Highlight new draft cocktails on your social feed to attract traffic and increase revenue.
PERFECTING YOUR DRAFT COCKTAILS
Always test your tap and adjust the spout and CO2 to achieve the desired foam level. Finally, taste the cocktail to ensure it has the right balance of ingredients. An enjoyable draft cocktail leaves a lasting impression, encouraging guests to return.
Now you have the essentials for mastering draft cocktails. Implement these tips and tricks to enhance your bar service, boost customer satisfaction, and increase your profits.
KEY TAKEAWAYS
- Draft cocktails are becoming popular in bars and restaurants, offering quick, consistent drinks that increase profit.
- Draft cocktails are ideal for high-volume venues, reduce wait times, ensure consistency, save prep time, and minimize waste.
- When crafting your draft cocktails, use shelf-stable ingredients, natural essences, and unique presentations to enhance the guest experience! Regularly rotate and promote new draft cocktails on your menu.
- Don’t forget to taste test your cocktails to ensure quality and guest satisfaction.
Interested in learning more? To further enhance your skills and earn a Diageo Bar Academy certificate, consider taking the Large Format Cocktails 101 e-learning course. This course provides an in-depth training on crafting and serving draft cocktails, helping you elevate your bar service to the next level.