Three cocktails on a wood plank

Profitable Cocktail Programs

The "Profitable Cocktails Programs" looks at the difference between a cocktail "list" and a cocktail "program". A complete process is presented that may be used to design – or redevelop – your next cocktail program. The 5 P's also provide a clear guideline for designing a program that is not only pleasing to the guest – but also highly profitable for the business.

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