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Crown Royal
Crown Royal is the number one Canadian whisky in the world, and the second-largest spirits brand in the United States.
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Heritage
In 1939, King George VI and Queen Elizabeth made history when they became the first reigning monarchs to visit Canada, arriving by boat and traveling the vast North American distance by train.
Upon hearing the historic news, a Canadian spirits entrepreneur set out to craft a whisky suited for the Royal Couple – an exceptionally generous gift fit for royalty. With perfection on his mind, he meticulously trialed more than 600 blends before outfitting the final product in a cut-glass decanter and regal purple bag with gold stitching. The whisky he presented to the King and Queen was an exquisitely smooth blend of roughly fifty whiskies which became known, fittingly, as Crown Royal.
The train carrying the monarchs was stocked with 10 cases of the royal blend and rumors of the unrivaled whisky fit for a King quickly spread. Crown Royal was released in the United States in the 1960s and has since become the top selling Canadian whisky.
To this day, every drop of Crown Royal is crafted to meet the same uncompromising standards, making it, to many discerning palates, the finest whisky of all.
The Crown Royal Process
The Crown Royal process begins with corn, rye and barley. Using these grains, our distillers create three unique mash bills and utilize multiple distillation techniques, to produce five styles of whisky. These individual whiskies are aged in a combination of new and used white American oak barrels, forming the building blocks for all the Crown Royal Blended Canadian Whiskies.
When the individual whiskies reach their peak of perfection, however long that takes, the Crown Royal Blenders carefully select the perfect combination to create depth and balance, while ensuring each blend remains consistent and meets the Crown Royal standard.
It’s important to note that each expression of Crown Royal, from Deluxe to Black and from Aged 18 Years to Peach, is a unique recipe, drawing from our vast warehouses and expertly blended.
Fun Facts
- There are more barrels of whisky aging in Gimli (1.7M) than there are people in all of Manitoba (1.4M).
- At the heart of Crown Royal lies the spirit of Generosity. Crown Royal’s Purple Bag Project has packed over 1 million bags since 2010 with a goal of reaching 2 million bags by 2030. To learn more, click here.
- The iconic Crown Royal purple bag has been repurposed for many uses and whisky fans love to share. From holding bar tools to being used for blankets and vests, what’s your favorite way to re-use a Crown Royal bag?
Range
From the legendary smoothness of Crown Royal Deluxe and the high rye spiciness of Crown Royal Northern Harvest Rye, to the tart crispness of Crown Royal Regal Apple, there’s a Crown Royal expression to suit every palate and occasion.
Using Crown Royal in Your Bar
Originally crafted with royalty in mind, it’s no surprise that Crown Royal has a long-standing reputation for excellence. The brand is recognized and trusted by whisky enthusiasts across the world, making it a reliable addition to any back bar, and its Canadian heritage provides a unique selling point for customers looking to try something new.
Crown Royal is a versatile whisky, with an unmistakable smoothness and balanced flavor profile, making it the perfect base for any cocktail as well as a popular choice amongst neat sippers.
The brand offers a range of expressions at various price points, giving bartenders huge scope to experiment and cater to different tastes and budgets.
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