The success of a bar ultimately comes down to the value and frequency of sales. Sales drive a bar forward, so grasping what to do to encourage sales can be the difference between a lacklustre and well-performing bar.

Learn the skills and insight needed to maximise your sales in this video hosted by bar management expert Sean Finter.

You'll uncover the secrets to sales and how to incentivise your customers to spend more every time they visit and explore how concepts like trust and comprehensive product knowledge can help drive sales and boost your venue's revenue.

Watch as Sean showcases the key fundamentals of successful sales in bars, including the mechanics of the sale, how cross-selling works, and how to optimise the average spend per head of your customers. Use this insight to increase sales and set your venue up for greater success.

• It all comes down to sales in the bar industry. Making higher value and more frequent sales can improve overall performance and revenue.
• There are many ways to increase sales, such as cross-selling, building trust, and raising customer spending per head.

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