20 Non-Alcoholic Cocktails to Try

Discover 20 non-alcoholic cocktail recipes for every occasion. From classics to more adventurous serves, find out more with Diageo Bar Academy. 

3 Spring Cocktail Ideas from Drink Experts

Attract more guests by making the most of seasonal trends like spring. It’s a simple way to update your bar menu, grab customer attention and use local, seasonal ingredients.

A Mother's Day Menu to Delight Guests

Take the opportunity to drive more footfall to your bar venue, with inspired food offerings and themed signature cocktails to elevate their experience on Mother's Day.

British Bank Holiday Cocktails

Discover three exciting summer cocktails for celebrations that go beyond Bank Holiday, featuring iconic British flavours!

Create a Profitable Bar Menu

A great menu is more than just a list of drinks you sell. Watch this video as Julian de Féral discusses tips for creating a profitable bar menu.

Create a Successful Cocktail Menu

Creating a great cocktail menu can elevate the customer experience and increase sales in your bar. Discover expert tips for creating the perfect menu.

Creating Seasonal Cocktail Menus

 Learn how to create a seasonal cocktail menu that bring fresh flavours to your bar and keep guests coming back.

Innovative Serves For Summer

Recipes and advice to help you craft summer cocktails that will delight your guests.

Making the Most of the Summer Months

Learn how to get the most out of yourself and your bar during the exciting summer months.

Maximise Midweek Moments

No humps days here! Find out how Couch bar, Birmingham maximise quieter periods and draw in guests all week long.

Perfecting Hot Serve Cocktails

Hot serve cocktails make an exquisite addition to your bar’s cocktail list to keep guests coming in and set your venue apart from the competition in the colder months.

Spritz Cocktails That Will Set Your Menu Apart

From spritz inspo to dos and don’ts, and tips on how to promote these serves, learn all you need to know to make your spritz offerings a success.

The 12 Cocktails of Christmas

Start early planning for the festive season with our ultimate list of ‘winter warmers’ and Christmas drinks sure to delight and indulge your guests.

The 20 Best Rum Cocktails

Explore top rum cocktails with our expert recipes - from classic favourites to modern twists. Perfect for bartenders and rum lovers.

The Bartender's Bar Menu: Great Britain

To mark the occasion of World Bartender Day, Diageo Bar Academy has gathered five of the UK's best bartenders to share their favourite cocktails. Discover their favourite recipes.

Three Cocktails to Celebrate Father's Day

To inspire your Father's Day drinks menu, three leading bartenders share cocktail recipes that bring out the rich, complex characters of premium whiskies.

Valentine's Day Cocktails

Attract guests to your bar on Valentine’s with love-inspired cocktails and tips from experienced mixologist and bar owner Mido Ahmed Yahi.