Experience Tales of the Cocktails

As the Marquee sponsor of the Tales of the Cocktail Foundation's 2021 Spirited Awards® Directory, Diageo Bar Academy is thrilled to be your livestream destination for the 19th annual Tales of the Cocktail. Tune in September 20 – 23 and help support the global spirits industry. Get access to educational initiatives, digital seminars, Beyond the Bar Activations, as well as some in-person events in cities around the world.

Exploring the Diageo Archives In Scotland

Join drinks expert Sean Baxter and World Class winner Charlie Ainsbury as they explore the Diageo Archives in Menstrie.

Renato Tonelli's Inspiring Initiative

As the 2023 World Class US Bartender of the Year, Renato Tonelli teams up with Ketel One to highlight sustainability through the Garnished with Good initiative.

Top 100 Bartenders Unveiled

Congratulations to the 2024 World Class US Top 100 Bartenders!