Find out much more about Rum in this Behind the Liquid video with Global Don Papa brand ambassador Aaron Goodall and World Class Ireland winner Emily Doherty.  

The Sugar Act of 1764 and trade restrictions in the mid-1800s caused rum to lose favour, while the Prohibition era of the 1920s further challenged its popularity.
Rum finally bounced back with the repeal of Prohibition in 1933, and an American fascination with the South Pacific and tropical island culture inspiring Tiki-style bars, restaurants and classic rum cocktails like the Mai Tai and the Fogcutter.

The famous Daiquiri cocktail, a simple mix of rum, lime juice, and sugar, is said to have been invented by American mining engineer Jennings Cox in Cuba during the late 1800s.

Harvesting:

• Sugarcane is harvested once or twice a year.
• Once harvested, it must be processed quickly to prevent the high sugar content from combining with bacteria on the stem, which would cause infection and potentially damage crops. 

Extraction:

• The cane juice extracted from crushing the sugar cane is usually pasteurised and clarified before being quickly sent off for fermentation.

The sugarcane juice (sugar cane honey), molasses, or sugarcane syrup is diluted with water before yeast is added to initiate fermentation.

• During the fermentation stage, the yeast consumes the sugars in sugarcane derivatives, converting them into alcohol or liquid known as “wash” or “wine” with 5-10% ABV. ·
• While cultured yeast is commonly used in rum production due to its reliability and consistency, some distillers may opt for naturally occurring yeast species for fermentation. ·
• Fermentation is not only responsible for alcohol production but also plays a vital role in the creation of esters. Esters are organic compounds that provide a wide range of fruity, floral, and spicy notes that add complexity and depth to the rum. ·
• Distillers choose to adopt either short fermentation, which is efficient but does not create a pronounced level of flavours, or long fermentation, which takes up to several days and produces higher esters. Stillage leftover from previous distillation (like sour mash in Bourbon production) may also be added to boost ester levels.

Distillation techniques, including the use of copper pots and column stills, play a significant role in separating impurities and concentrating flavour, ultimately shaping the overall taste of the rum.

• Pot stills and single-column stills are known for creating a more flavourful 'heavy' rum, especially when distilling long fermentation wash. Meanwhile, multi-column stills can be used for either 'heavy' or 'light' rums depending on the type of wash and the alcoholic strength of the final distillate.
• Higher-strength distillate will have more alcohol and fewer congeners (compounds that impart aromas and flavours) and vice versa.

Following distillation, the spirit produced is clear, colourless, and ready for ageing. Rums are usually aged in barrels previously used to age bourbons.

• The ageing period will vary, but the more time a rum interacts with the barrel, the more colour and extract it will have.
• Surprisingly, quite a number of light, white rums would have undergone some ageing in barrels. However, they will be charcoal filtered to remove the slight tint of colour (and undesirable flavours) before bottling.
• If rum is matured in the Caribbean, it will develop faster and experience more evaporative loss due to the humid tropical climate.

After ageing, distillers can shape the final flavours of the rum by blending rums of different ages, countries and styles. The stated age of a rum refers to the youngest rum in the blend. The minimum bottling strength of rum is 37.5% ABV, and caramel colouring is allowed (EU regulation).

• Sugarcane honey–based rums tend to have a flavour profile of caramel and toffee that's more akin to rum made from molasses.
• Sugarcane juice-based rums often possess a more vibrant herbaceous and grassy flavour.
• Molasses-based rums tend to exhibit richer notes of caramel, toffee, and brown sugar. Molasses is a stable product that is relatively cheap, hence it is the most widely used raw material for rums today.

Rum's sweet taste often leads to the misconception that it is high in sugar. While some rums may have added sugar or sweeteners, many quality rums are naturally sweet due to the sugarcane-based fermentation process.

• French rum originates from French islands like Martinique, Guadalupe, and Haiti.
• It is distilled from sugarcane juice rather than molasses in column stills.
• It is fresh and lively on the nose due to the large content of esters, with distinctive grassy and vegetal aromas.

• English Rum is produced in former English colonies such as Jamaica, Trinidad, and Guyana.
• It has a heavy, molasses-influenced flavour and a higher percentage of pot-distilled rums.
• Popular brands, like Captain Morgan, draw from a rich history of ingredients and trade between England and the Caribbean.
•  Rums from Jamaica, Trinidad and Guyana were blended to produce the Royal Navy ‘tot’, with the rum itself blended in Bristol.

• Produced in countries like Venezuela (which has a Designation Of Origin (DOC) for its rums), Cuba, Puerto Rico, and Guatemala (like Zacapa).
• A typically light and more floral rum due to the introduction of the column still distillation process, allowing the Spanish style to overtake the heavier British styles in the 20th Century.
• Spanish-style rums use Spanish terminology, such as añejo, to describe their different styles, and many have adopted traditional Spanish production methods, such as the sherry solera ageing system used by Zacapa in Guatemala.

• Technically not a rum, Cachaça is its own category. It is made from cane juice and could be distilled in pot or column stills.
• It is one of the earliest cane-based distillates, with the earliest records of Cachaça coming from Bahia in northern Brazil in 1610.
• Most Cachaça consumed around the world is mixed with crushed lime and sugar in the form of a Caipirinha, and there is perhaps no other spirit so intrinsically linked to a particular cocktail.
• More than two billion litres of cachaça are produced in Brazil every year – roughly 11 litres per person.

Rum's story has been one of exploration and evolution, travelling from the sugarcane fields to the distilleries, from the ship's galley to today's trendiest bars, forever a versatile, flavourful spirit immersed in a rich tapestry of Caribbean history and culture.

Get to know your rums, explore new recipes, trends and more when you sign up to the Diageo Bar Academy.