How Lifestyle Trends are Redefining Drinks Choices
Authors: George Argyropoulos, EMEA Client Solutions Director and Liisa Lindroos, Bartender and Manager at Helsinki’s future-forward bar Bardem
Estimated watch time: 53 minutes
Learn how to respond to growing wellbeing & lifestyle trends in the bar industry including trends towards more considered socialising, low sugar, vegan drinks, no alcohol options and more.
Led by experts George Argyropoulos, EMEA Client Solutions Director at hospitality research & insights company CGA and Liisa Lindroos, Bartender and Manager at Helsinki’s future-forward bar Bardem, this Masterclass will equip you with all the right tools to meet the rising guest demand.
WATCH THIS MASTERCLASS, AND DISCOVER:
- How guest dietary and lifestyle trends are evolving
- What this means for your venue
- Practical steps for responding to these trends and meeting guest demand
MEET THE HOSTS:
George Argyropoulos
George is the EMEA Client Solutions Director at CGA by NIQ. With over 25 years’ experience, George has helped some of the drinks industry’s biggest names harness the power of data, trends and insights. His work has taken him to over 30 countries and he excels at helping brands maximise growth via innovative marketing and business development strategies.
Liisa Lindroos
Liisa Lindroos is a multi-talented Bar Manager at Bardem and Co-founder of Women and Whiskeys in Finland. A three-times cocktail champion, Lisa recently won of BCA Best Bartender in Finland 2024 and took home the trophy for World Class Bartender Finland in both 2019 and 2022. And, as a passionate environmentalist with a wealth of knowledge on sustainable practices and low-sugar cocktails, you’ll be in safe hands.
RECIPES
Find out more about the recipe covered in this Masterclass.