Our Brands: Crown Royal
Discover Crown Royal, the number one Canadian whisky in the world, and the sixth largest spirits brand in the United States.
Estimated reading time: 5 minutes
Heritage
Crown Royal, Canada's leading premium Canadian whisky, has a tradition as rich and distinctive as its taste. The exquisite blend was painstakingly created from 50 selected whiskies to commemorate a grand tour of Canada by King George VI and Queen Elizabeth in 1939 and was placed aboard the Royal train. Crown Royal's smooth, elegant style is considered the epitome of Canadian whisky.
The brand’s most renowned expression – Crown Royal Deluxe – is defined by its smoothness, enhanced by a rich, lingering finish. Crown Royal also offers other variants to suit different styles and tastes.
Using Crown Royal in Your Bar
Originally crafted with royalty in mind, it’s no surprise that Crown Royal has a long-standing reputation for excellence. The brand is recognised and trusted by whisky enthusiasts across the world, making it a reliable addition to any back bar, and its Canadian heritage provides a unique selling point for customers looking to try something new.
Crown Royal is a versatile whisky, with an unmistakable smoothness and balanced flavour profile, making it the perfect base for any cocktail as well as a popular choice amongst neat sippers.
The brand offers a range of expressions at various price points, giving bartenders huge scope to experiment and cater to different tastes and budgets.
Interesting Facts
- Lighter than Scotch whisky, Crown Royal is known for its rich flavour and pleasant bouquet, making it an ideal spirit served on the rocks, straight up, or in a variety of cocktails.
- The blending process is a magical alchemy of art and science. The Crown Royal blenders are tasked with creating a consistent whisky year after year using learned scientific principles and gifts of the palate with which they were blessed at birth. It is these masters of whisky who complete the process that produces the best-quality Canadian whisky in the world.
- The famous Crown Royal purple bag has been used to do a lot more than hold bottles of Crown Royal. Fans have been seen creating unique items from them ranging from car covers to bartenders’ vests.
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