THE CHALLENGE
This year, the WORLD CLASS will once again take you into the fascinating world of Fine Drinking and challenge you to take your drink creations to a higher level. You can find this year’s Entry Challenge for the WORLD CLASS competition 2025 here.
From January 14th, 2025, 05:00 pm to February 28th, 2025, 11:59 pm, you have the opportunity to showcase your skills and acquire knowledge through the online application, aiming to qualify for the Semi Final of the WORLD CLASS Competition 2025. Convince us of your creativity and create an unforgettable drink that cleverly incorporates the Entry Challenge.
We are excited!
JOHNNIE WALKER BLACK LABEL VIRTUAL // REALITY
Johnnie Walker Black Label, with carte blanche.
The era of content is here. There has never been more drinks content being created than today, but only the best drinks have both style and substance.
In this challenge you will explore the exciting territories of untrodden paths, creatively experiment with Johnnie Walker Black Label into new territories of flavour and presentation.
CHALLENGE BRIEF
Create a delicious, content-worthy, Johnnie Walker Black Label cocktail that is both truly inspirational for the digital-explorer and delicious to drink.
CHALLENGE RULES
- You must use a minimum of 30ml of Johnnie Walker Black Label in your serve
- The choice of ice, serving style and glassware are entirely up to you
- Your cocktail should be made up of a minimum of three parts
- There is no limit on how many homemade ingredients you may use
SUPPORTING PARAGRAPH
- How does your serve take Johnnie Walker Black Label into new cocktail territories?
- What have you considered to make the serves beautiful for the most captivating social content?
- In what way is your cocktail inspiring to both bartenders and cocktail lovers?
- Supporting paragraph (250 words max)
SCORING CRITERIA
TASTE - 40 points
Is the drink deliciously balanced, and does Johnnie Walker shine?
APPEARANCE - 30 points
Is the serve beautiful, and will it make great digital content?
NEW TERRITORIES - 20 points
Does the cocktail challenge convention and explore new territories of the cocktail world?
INSPIRATIONAL - 10 points
Do all the elements come together to create a truly inspirational serve?
TOTAL - 100 POINTS
APPLICATION
The registration period starts on January 14th, 2025, 05:00 pm and ends on February 28th, 2025, 11:59 pm.
You must submit the following information:
- Personal details
- Cocktail name, recipe & methods
- Supporting paragraph (max. 250 words explaining the story or inspiration of your cocktail)
- 1 x cocktail image with the bottle
- 1 x cocktail image with the bottle and you
Applications will only be considered if they are submitted within the specified timeframe and if you are a currently resident in the country you are applying for.
In the first phase of the competition, your drink will be judged on the basis of your submission. Details and comprehensibility of the story, recipe and production method are important in order for the drink to be considered and evaluated accordingly.
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