What is WORLD CLASS?
The WORLD CLASS is a global competition for bartenders that significantly inspires engagement with the refined world of drink and cocktail culture and encourages a conscious exploration of fine drinking.
In addition to current trends, cocktail creations and drink recipes WORLD CLASS also provides essential news from the bar scene and takes part in shaping future drinking experiences. Meanwhile our international network consists of more than 400,000 bartenders, whom we actively support, promote and train.
Every year, the world's largest Bartender Competition brings together the most talented bartenders to crown the "WORLD CLASS Bartender of the Year", driven by our industry's extraordinary creativity and unparalleled sense of community. In around 60 nations, the best bartenders are selected in advance to then travel to the WORLD CLASS Global Finals to compete for the title, connect globally and share an unforgettable experience.
What characterizes a WORLD CLASS bartender?
A WORLD CLASS bartender is characterized by creative creations, in-depth knowledge of our WORLD CLASS brands and Fine Drinking, exceptional preparation techniques, hospitality, professionalism, and a commitment to continuous learning.
What defines a WORLD CLASS drink?
A WORLD CLASS drink is distinguished by innovative ingredients, creative presentation, meticulous balance, exceptional preparation techniques, inspiring stories and consistent quality. Such a cocktail embodies the best terms of creativity, quality and artisan craft.
Contacts
The WORLD CLASS Luxury Brand Ambassadors (BAs) team will once again provide participants with advice and support. Find out more about our BAs here.
